Online MBA Plus Digital Marketing

Accelerate your career with our advanced MBA Plus program.

About Program

Our online MBA Plus (Digital Marketing) program spans two years of course divided into four semesters. The course curriculum is tailored for working professionals to cultivate their business acumen with effective marketing strategies through flexible learning options. Developing industry-relevant insight to incorporate technical and digital marketing techniques. Enhance your digital marketing skills with core management tactics and elevate your leadership and technical expertise for top-tier roles.

Program Accreditations

NAAC A+

NAAC A+ Graded

UGC Entitled

UGC Entitled

AICTE Accredited

AICTE Accredited

AIU Member

Member, AIU

About This Course

Our Online MBA Plus (Digital Marketing) curriculum integrates advanced business strategies and management practices to prepare you for C-suite roles. The course modules equip students with the in-demand skills and enhance their financial literacy and marketing skills. The course curriculum also offers real-world case studies and interactive sessions to gain academic knowledge and build business acumen. Our semester modules foster critical thinking, decision-making, and problem-solving abilities for students' career advancement with a digital marketing specialization.

Eligibility

Candidates must have completed their 10+2 education and hold a graduation degree from any recognized university.

50% Aggregate in Bachelor for Master Programmes

  • Learning Objectives

  • Develop leadership skills
  • Leadership & Team Management
  • Marketing & Business Development

Course Curriculum

The MBA Plus (Digital Marketing) program provides a comprehensive knowledge of business management disciplines, covering the core business concepts and focusing on digital marketing specialization. The program focuses on management fundamentals with digital marketing essentials to equip learners with leadership excellence to thrive in a dynamic, technology-enabled business environment.

  • Semester 1

This semester introduces management principles, economic analysis, and accounting fundamentals to cultivate students' acumen. Students will develop skills in strategic decision-making, financial budgeting, statistical analysis, and effective communication, enhancing a firm grasp on managerial roles.

  • Principles and Practices of Management MGO-6101
  • Managerial Economics MGO-6102
  • Accounting for Managers MGO-6103
  • Business Statistics MGO-6104
  • Communication for Management MGO-6105
  • Semester 2

Students will explore the topics of entrepreneurship, business environment, and human resource management in this semester. The key learnings include the business fundamentals, managing small businesses, analyzing the impact of varied factors on business operations, building research abilities, navigating business laws, and managing human resources effectively.

  • Entrepreneurship & SMEs Management MGO-6201
  • Business Environment MGO-6202
  • Research Methodology MGO-6203
  • Business Laws MGO-6204
  • Human Resource Management MGO-6205
  • Semester 3

The semester curriculum focuses on building students' management skills, formulating strategic management techniques, and organizational governance with a digital marketing specialization, with advanced marketing techniques to optimize business with effective marketing strategies.

  • Strategic Management MGO-7101
  • Organizational Behavior MGO-7102
  • Digital Business Technology MGO-7171
  • Campaign Management and Marketing AutomationMGO-7172
  • Organic Traffic Management MGO-7173
  • Semester 4

In the final semester, students will cover the topics of business ethics, corporate governance, and a dissertation subject relevant to the digital marketing specialization. The program elaborates on data-driven marketing strategies for contemporary business management.

  • Business Ethics and Corporate Governance MGO-7201
  • Global Business ManagementMGO-7202
  • E-Commerce MGO-7271
  • Content Marketing MGO-7272
  • Social Media Marketing MGO-7273
  • Dissertation MGD-7200

Potential Jobs

Open gates to new job opportunities with this program.
Here are some of the job opportunities that will open for you

  • Digital marketing Manager
  • Social Media Manager
  • SEO and SEM specialist
  • Content Marketing Manager
  • Email Marketing and CRM Manager
  • Growth Marketing Manager
  • Brand Manager
  • Influencer Marketing Manager

Broaden your career horizons and job prospects through this program

Fee Structure

Duration: 2 Years (4 Semesters)

Course Fee: ₹18,000 per semester
Exam Fee: ₹1,500 per semester
Annual Fee: ₹39,000
One-Time Registration Fee: ₹1,000
Total Program Fee: ₹79,000 (all inclusive)

Additional Details

  • Duration: 2 Year(s)
  • Language: English
  • Course Credit: 84

  • Total Course Fee by nationality
  • Indians: ₹79,000.00

Mangalayatan Online Sample Degree

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Admission Process

5 Simple Steps to Get Started

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Our Faculty

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Dr. Niyati Sharma

Assistant Professor | 6+ Years
M.A (Eco.), MBA, M.Com, Ph.D

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Dr. Charu Goyal

Associate Professor | 6+ Years
Ph.D in English Literature

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Prof. Karunaker Chiluka

Professor | 25+ Years
Ph.D in Comm. and MGMT, APSET

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Dr. Iram Sabha

Assistant Professor | 6+ Years
Ph.D in Rural Development

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Kulsoom Siddiqui

Assistant Professor | 9+ Months
MBA, Ph.D in Management